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София Ричи в рекламной кампании Kappa х Juicy Couture (7)

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TheNewYorkTimes - Session

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Newly-single Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-collection collaboration between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture. The 22-year-old model, who split from Keeping Up With The Kardashians star Disick last month, debuted as the face of the campaign, ringing in Juicy?s milestone 25th year. The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with the Kappa aesthetic. The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconic Kappa Omini logo depicting a man and woman sitting back- to-back with the Juicy Couture initials ?J? and ?C? across the classic Kappa Banda running along the arms and legs of the tracksuit. The collaboration also includes the iconic Juicy stamp in its signature Gothic font across the seat of the track pants. The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture?s LA heritage? a girl of leisure with a touch of glam ? with a tributary nod to the early Aughts pop-culture scene. The collection is brought to life through the campaign?s creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. The accompanying photoshoot showcases ?an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA?. Richie said: ?I?m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. ?(Added Lorenzo Boglione, VP of Sales at Kappa: ?The Kappa track suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous.?(Natasha Fishman, EVP Marketing at Authentic Brands Group at Authentic Brands Group, owner of Juicy Couture, said: ?Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it. ?As we celebrate Juicy?s milestone 25th year, we are thrilled to partner with Kappa on the launch of these two new capsule collections.? The Kappa x Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively from September 10th ? 13th at a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online on September 15th including, Kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st. 10 Sep 2020 Pictured: Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-drop collection between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture, with the first limited release available from September 10, 2020. Photo credit: Kappa/ Juicy Couture/ MEGA TheMegaAgency.com +1 888 505 6342
World Rights
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Newly-single Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-collection collaboration between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture. The 22-year-old model, who split from Keeping Up With The Kardashians star Disick last month, debuted as the face of the campaign, ringing in Juicy?s milestone 25th year. The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with the Kappa aesthetic. The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconic Kappa Omini logo depicting a man and woman sitting back- to-back with the Juicy Couture initials ?J? and ?C? across the classic Kappa Banda running along the arms and legs of the tracksuit. The collaboration also includes the iconic Juicy stamp in its signature Gothic font across the seat of the track pants. The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture?s LA heritage? a girl of leisure with a touch of glam ? with a tributary nod to the early Aughts pop-culture scene. The collection is brought to life through the campaign?s creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. The accompanying photoshoot showcases ?an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA?. Richie said: ?I?m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. ?(Added Lorenzo Boglione, VP of Sales at Kappa: ?The Kappa track suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous.?(Natasha Fishman, EVP Marketing at Authentic Brands Group at Authentic Brands Group, owner of Juicy Couture, said: ?Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it. ?As we celebrate Juicy?s milestone 25th year, we are thrilled to partner with Kappa on the launch of these two new capsule collections.? The Kappa x Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively from September 10th ? 13th at a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online on September 15th including, Kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st. 10 Sep 2020 Pictured: Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-drop collection between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture, with the first limited release available from September 10, 2020. Photo credit: Kappa/ Juicy Couture/ MEGA TheMegaAgency.com +1 888 505 6342
World Rights
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Newly-single Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-collection collaboration between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture. The 22-year-old model, who split from Keeping Up With The Kardashians star Disick last month, debuted as the face of the campaign, ringing in Juicy?s milestone 25th year. The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with the Kappa aesthetic. The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconic Kappa Omini logo depicting a man and woman sitting back- to-back with the Juicy Couture initials ?J? and ?C? across the classic Kappa Banda running along the arms and legs of the tracksuit. The collaboration also includes the iconic Juicy stamp in its signature Gothic font across the seat of the track pants. The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture?s LA heritage? a girl of leisure with a touch of glam ? with a tributary nod to the early Aughts pop-culture scene. The collection is brought to life through the campaign?s creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. The accompanying photoshoot showcases ?an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA?. Richie said: ?I?m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. ?(Added Lorenzo Boglione, VP of Sales at Kappa: ?The Kappa track suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous.?(Natasha Fishman, EVP Marketing at Authentic Brands Group at Authentic Brands Group, owner of Juicy Couture, said: ?Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it. ?As we celebrate Juicy?s milestone 25th year, we are thrilled to partner with Kappa on the launch of these two new capsule collections.? The Kappa x Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively from September 10th ? 13th at a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online on September 15th including, Kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st. 10 Sep 2020 Pictured: Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-drop collection between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture, with the first limited release available from September 10, 2020. Photo credit: Kappa/ Juicy Couture/ MEGA TheMegaAgency.com +1 888 505 6342
World Rights
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Newly-single Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-collection collaboration between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture. The 22-year-old model, who split from Keeping Up With The Kardashians star Disick last month, debuted as the face of the campaign, ringing in Juicy?s milestone 25th year. The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with the Kappa aesthetic. The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconic Kappa Omini logo depicting a man and woman sitting back- to-back with the Juicy Couture initials ?J? and ?C? across the classic Kappa Banda running along the arms and legs of the tracksuit. The collaboration also includes the iconic Juicy stamp in its signature Gothic font across the seat of the track pants. The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture?s LA heritage? a girl of leisure with a touch of glam ? with a tributary nod to the early Aughts pop-culture scene. The collection is brought to life through the campaign?s creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. The accompanying photoshoot showcases ?an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA?. Richie said: ?I?m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. ?(Added Lorenzo Boglione, VP of Sales at Kappa: ?The Kappa track suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous.?(Natasha Fishman, EVP Marketing at Authentic Brands Group at Authentic Brands Group, owner of Juicy Couture, said: ?Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it. ?As we celebrate Juicy?s milestone 25th year, we are thrilled to partner with Kappa on the launch of these two new capsule collections.? The Kappa x Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively from September 10th ? 13th at a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online on September 15th including, Kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st. 10 Sep 2020 Pictured: Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-drop collection between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture, with the first limited release available from September 10, 2020. Photo credit: Kappa/ Juicy Couture/ MEGA TheMegaAgency.com +1 888 505 6342
World Rights
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Newly-single Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-collection collaboration between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture. The 22-year-old model, who split from Keeping Up With The Kardashians star Disick last month, debuted as the face of the campaign, ringing in Juicy?s milestone 25th year. The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with the Kappa aesthetic. The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconic Kappa Omini logo depicting a man and woman sitting back- to-back with the Juicy Couture initials ?J? and ?C? across the classic Kappa Banda running along the arms and legs of the tracksuit. The collaboration also includes the iconic Juicy stamp in its signature Gothic font across the seat of the track pants. The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture?s LA heritage? a girl of leisure with a touch of glam ? with a tributary nod to the early Aughts pop-culture scene. The collection is brought to life through the campaign?s creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. The accompanying photoshoot showcases ?an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA?. Richie said: ?I?m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. ?(Added Lorenzo Boglione, VP of Sales at Kappa: ?The Kappa track suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous.?(Natasha Fishman, EVP Marketing at Authentic Brands Group at Authentic Brands Group, owner of Juicy Couture, said: ?Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it. ?As we celebrate Juicy?s milestone 25th year, we are thrilled to partner with Kappa on the launch of these two new capsule collections.? The Kappa x Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively from September 10th ? 13th at a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online on September 15th including, Kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st. 10 Sep 2020 Pictured: Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-drop collection between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture, with the first limited release available from September 10, 2020. Photo credit: Kappa/ Juicy Couture/ MEGA TheMegaAgency.com +1 888 505 6342
World Rights
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Newly-single Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-collection collaboration between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture. The 22-year-old model, who split from Keeping Up With The Kardashians star Disick last month, debuted as the face of the campaign, ringing in Juicy?s milestone 25th year. The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with the Kappa aesthetic. The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconic Kappa Omini logo depicting a man and woman sitting back- to-back with the Juicy Couture initials ?J? and ?C? across the classic Kappa Banda running along the arms and legs of the tracksuit. The collaboration also includes the iconic Juicy stamp in its signature Gothic font across the seat of the track pants. The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture?s LA heritage? a girl of leisure with a touch of glam ? with a tributary nod to the early Aughts pop-culture scene. The collection is brought to life through the campaign?s creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. The accompanying photoshoot showcases ?an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA?. Richie said: ?I?m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. ?(Added Lorenzo Boglione, VP of Sales at Kappa: ?The Kappa track suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous.?(Natasha Fishman, EVP Marketing at Authentic Brands Group at Authentic Brands Group, owner of Juicy Couture, said: ?Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it. ?As we celebrate Juicy?s milestone 25th year, we are thrilled to partner with Kappa on the launch of these two new capsule collections.? The Kappa x Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively from September 10th ? 13th at a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online on September 15th including, Kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st. 10 Sep 2020 Pictured: Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-drop collection between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture, with the first limited release available from September 10, 2020. Photo credit: Kappa/ Juicy Couture/ MEGA TheMegaAgency.com +1 888 505 6342
World Rights
EN_01445070_0007
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Newly-single Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-collection collaboration between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture. The 22-year-old model, who split from Keeping Up With The Kardashians star Disick last month, debuted as the face of the campaign, ringing in Juicy?s milestone 25th year. The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with the Kappa aesthetic. The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconic Kappa Omini logo depicting a man and woman sitting back- to-back with the Juicy Couture initials ?J? and ?C? across the classic Kappa Banda running along the arms and legs of the tracksuit. The collaboration also includes the iconic Juicy stamp in its signature Gothic font across the seat of the track pants. The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture?s LA heritage? a girl of leisure with a touch of glam ? with a tributary nod to the early Aughts pop-culture scene. The collection is brought to life through the campaign?s creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. The accompanying photoshoot showcases ?an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA?. Richie said: ?I?m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. ?(Added Lorenzo Boglione, VP of Sales at Kappa: ?The Kappa track suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous.?(Natasha Fishman, EVP Marketing at Authentic Brands Group at Authentic Brands Group, owner of Juicy Couture, said: ?Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it. ?As we celebrate Juicy?s milestone 25th year, we are thrilled to partner with Kappa on the launch of these two new capsule collections.? The Kappa x Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively from September 10th ? 13th at a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online on September 15th including, Kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st. 10 Sep 2020 Pictured: Sofia Richie glamorizes the nostalgic tracksuit look as she models a new two-drop collection between Italian sportswear brand Kappa and Los Angeles leisurewear brand Juicy Couture, with the first limited release available from September 10, 2020. Photo credit: Kappa/ Juicy Couture/ MEGA TheMegaAgency.com +1 888 505 6342
World Rights

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